Update: 23.05.2023
Last week: 19 week 2023 (08.05.2023 - 14.05.2023)
Last full month: April 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 240 | -2.7% | 43.2% | 1.9 | 676 318 | -0.9% | 78.1% | 1.7 | -7.1% |
| MoM | 6 532 | -9.8% | 43.2% | -1.7 | 3 394 012 | -0.8% | 77.2% | 0.5 | -6.2% |
| YTD | 32 203 | -34.5% | 46.8% | -8.6 | 15 453 111 | -33.1% | 78.4% | -4.2 | -22.4% |
| MAT | 90 077 | -24.5% | 48.9% | -5.4 | 42 339 180 | -17.7% | 79.4% | -1.5 | -16.2% |
| KAPSIKAM | |||||||||
| WoW | 15 038 | -3.3% | 2.3% | 0.1 | 6 243 148 | -2.4% | 2.5% | 0.1 | -5.6% |
| MoM | 72 404 | -9.9% | 2.3% | -0.3 | 29 343 852 | -8.9% | 2.5% | -0.3 | 2.6% |
| YTD | 329 589 | -21.6% | 2.6% | -0.2 | 132 400 331 | -25.8% | 2.8% | -0.3 | -15.8% |
| MAT | 961 126 | -9.3% | 2.8% | 0 | 382 493 003 | -12.9% | 2.9% | -0.2 | -9.2% |
| MILDRONATE | |||||||||
| WoW | 50 726 | -4.9% | 15.2% | 0.6 | 36 532 119 | -5.0% | 16.8% | 0.6 | -9.1% |
| MoM | 275 395 | -0.7% | 15.1% | 1.2 | 198 155 353 | 0.0% | 16.1% | 2 | -10.5% |
| YTD | 1 088 530 | -49.7% | 9.9% | -4.2 | 777 839 311 | -36.1% | 11.5% | -2.4 | -28.1% |
| MAT | 3 353 375 | -35.6% | 11.3% | -3 | 2 283 278 928 | -5.4% | 12.8% | 0.2 | -18.2% |
| SULFARGIN | |||||||||
| WoW | 2 414 | -1.1% | 0.8% | 0 | 1 307 775 | -1.5% | 1.1% | 0 | -5.3% |
| MoM | 11 809 | 5.0% | 0.8% | 0 | 6 449 409 | 6.1% | 1.2% | 0.1 | 1.2% |
| YTD | 44 799 | -25.9% | 0.7% | -0.1 | 24 381 139 | -19.4% | 1.1% | -0.1 | -13.4% |
| MAT | 129 084 | -22.9% | 0.7% | -0.1 | 69 802 047 | -16.0% | 1.1% | -0.1 | -11.1% |
| VIPROSAL | |||||||||
| WoW | 13 794 | -7.3% | 2.0% | 0 | 5 005 505 | -6.6% | 1.9% | 0 | -5.6% |
| MoM | 68 180 | -1.8% | 2.1% | -0.1 | 24 950 404 | -2.9% | 2.0% | -0.1 | 2.3% |
| YTD | 285 903 | -46.7% | 2.2% | -1.2 | 105 215 473 | -52.5% | 2.1% | -1.5 | -17.0% |
| MAT | 894 078 | -34.2% | 2.4% | -0.9 | 341 947 209 | -35.8% | 2.4% | -1.1 | -10.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 32 203 | -34.5% | 46.8% | -8.6 | 15 453 111 | -33.1% | 78.4% | -4.2 | -22.4% |
| KAPSIKAM | 329 589 | -21.6% | 2.6% | -0.2 | 132 400 331 | -25.8% | 2.8% | -0.3 | -15.8% |
| MILDRONATE | 1 088 530 | -49.7% | 9.9% | -4.2 | 777 839 311 | -36.1% | 11.5% | -2.4 | -28.1% |
| SULFARGIN | 44 799 | -25.9% | 0.7% | -0.1 | 24 381 139 | -19.4% | 1.1% | -0.1 | -13.4% |
| VIPROSAL | 285 903 | -46.7% | 2.2% | -1.2 | 105 215 473 | -52.5% | 2.1% | -1.5 | -17.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 90 077 | -24.5% | 48.9% | -5.4 | 42 339 180 | -17.7% | 79.4% | -1.5 | -16.2% |
| KAPSIKAM | 961 126 | -9.3% | 2.8% | 0 | 382 493 003 | -12.9% | 2.9% | -0.2 | -9.2% |
| MILDRONATE | 3 353 375 | -35.6% | 11.3% | -3 | 2 283 278 928 | -5.4% | 12.8% | 0.2 | -18.2% |
| SULFARGIN | 129 084 | -22.9% | 0.7% | -0.1 | 69 802 047 | -16.0% | 1.1% | -0.1 | -11.1% |
| VIPROSAL | 894 078 | -34.2% | 2.4% | -0.9 | 341 947 209 | -35.8% | 2.4% | -1.1 | -10.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 240 | -2.7% | 43.2% | 1.9 | 676 318 | -0.9% | 78.1% | 1.7 | -7.1% |
| KAPSIKAM | 15 038 | -3.3% | 2.3% | 0.1 | 6 243 148 | -2.4% | 2.5% | 0.1 | -5.6% |
| MILDRONATE | 50 726 | -4.9% | 15.2% | 0.6 | 36 532 119 | -5.0% | 16.8% | 0.6 | -9.1% |
| SULFARGIN | 2 414 | -1.1% | 0.8% | 0 | 1 307 775 | -1.5% | 1.1% | 0 | -5.3% |
| VIPROSAL | 13 794 | -7.3% | 2.0% | 0 | 5 005 505 | -6.6% | 1.9% | 0 | -5.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 6 532 | -9.8% | 43.2% | -1.7 | 3 394 012 | -0.8% | 77.2% | 0.5 | -6.2% |
| KAPSIKAM | 72 404 | -9.9% | 2.3% | -0.3 | 29 343 852 | -8.9% | 2.5% | -0.3 | 2.6% |
| MILDRONATE | 275 395 | -0.7% | 15.1% | 1.2 | 198 155 353 | 0.0% | 16.1% | 2 | -10.5% |
| SULFARGIN | 11 809 | 5.0% | 0.8% | 0 | 6 449 409 | 6.1% | 1.2% | 0.1 | 1.2% |
| VIPROSAL | 68 180 | -1.8% | 2.1% | -0.1 | 24 950 404 | -2.9% | 2.0% | -0.1 | 2.3% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs